CUSP to Showcase Full Technology Stack at IAA Mobility 2026

CUSP announces its participation in IAA Mobility 2026, one of the world's premier automotive technology exhibitions, where the company will present its complete technology portfolio through immersive live demonstrations and interactive experiences.

Located in Hall B4, Booth 320, the CUSP showcase spans 800 square meters and features seven distinct demonstration zones, each highlighting different aspects of the company's connected vehicle technology ecosystem. Visitors can experience everything from AI-powered navigation in simulated urban environments to hands-on cybersecurity demonstrations.

The centerpiece of the exhibit is a full-scale vehicle cockpit featuring CUSP's complete integrated infotainment system. Attendees can interact with the voice-first interface, explore the HD map visualization in augmented reality, and experience the real-time traffic prediction system operating with live data feeds.

A dedicated ADAS demonstration area will showcase the AI Perception Engine's capabilities through a multi-screen visualization showing real-time object detection, tracking, and prediction in complex traffic scenarios. Engineers will be on hand to explain the technical architecture and answer detailed questions.

The cybersecurity zone will feature live demonstrations of threat detection and mitigation, including a visualization of the OTA update pipeline security and simulated attack scenarios showing how CUSP's systems protect vehicle networks.

CUSP executives will also participate in three conference panel sessions covering autonomous driving perception, connected vehicle security, and the future of in-car user experience. Private meeting rooms are available throughout the event for partnership discussions and technical deep-dives.