Leading the Future of
Automotive Navigation
Founded in 2010, CUSP has grown from a startup to a global leader in automotive navigation and intelligent driving solutions. We serve over 30 OEMs across 60+ countries with cutting-edge technology that makes every journey safer and smarter.
10M+
Units Deployed
60+
Countries Served
500+
Engineers
Our Mission
To empower every vehicle with intelligent navigation and safety technology that transforms driving from a task into an enjoyable, secure experience. We believe that world-class automotive software should be accessible to manufacturers of all sizes.
Our Vision
By 2030, CUSP aims to be the preferred technology partner for the top 50 global automotive brands. We envision a future where autonomous navigation is ubiquitous, accident-free driving is the norm, and every vehicle seamlessly connects to the smart city ecosystem.
Core Values
Safety First
Human lives are non-negotiable
Every line of code we write, every sensor we calibrate, every map we update is ultimately measured by one standard: does it make driving safer? Our ISO 26262 ASIL-D certification is not a checkbox — it is a culture.
Relentless Innovation
Push boundaries, question assumptions
We invest 18% of revenue into R&D every year. Our AI Lab files a new patent every 3 days. We believe the automotive industry is still in its first inning, and the companies that will lead the next decade are the ones innovating today.
Customer Obsession
Our OEMs are our partners, not accounts
We embed engineers in our customers- development teams. We answer support tickets in under 2 hours. We treat every OEM, from tier-1 giants to emerging EV startups, with the same level of dedication and white-glove service.
Global Collaboration
Diverse perspectives create better technology
Our team spans 35 nationalities and speaks 22 languages. Our Beijing AI researchers collaborate daily with Stuttgart engineers and Silicon Valley cloud architects. We believe the best solutions emerge when diverse minds work together.
Milestones
From a 12-person startup to a global automotive technology leader — here is how we got here.
Company Founded
CUSP was established in Beijing Zhongguancun Science Park by Dr. Wei Liu and two co-founders, focusing on in-car navigation technology R&D with an initial team of 12 engineers.
First OEM Partnership
Signed first major supply agreement with a domestic automotive manufacturer, marking entry into the OEM market. Delivered our first mass-production navigation system to 50,000 vehicles.
Global Expansion
Opened R&D centers in Stuttgart, Germany and Silicon Valley, USA. Expanded team to 200+ employees across three continents. Began serving European and North American automotive markets.
Series B Funding
Raised $120 million in Series B funding led by top-tier automotive-focused venture capital. Funds accelerated AI research lab and next-generation HD mapping platform development.
ADAS Technology Launch
Released NavShield ADAS 1.0, the first generation intelligent driving assistance system achieving L2 autonomous driving capability. First customer deployment in premium SUV segment.
AI Lab Established
Launched dedicated AI Research Lab in Beijing with 80+ PhD researchers. Focus areas: computer vision, sensor fusion, and predictive navigation algorithms. Filed 200+ patents.
ISO 26262 ASIL-D Certification
Achieved the highest automotive functional safety certification (ASIL-D), enabling supply to premium global OEMs including German luxury brands. Established functional safety culture company-wide.
Strategic Partnership with Tech Giants
Announced multi-year strategic partnerships with leading semiconductor and cloud computing companies. Joint development of next-generation automotive computing platform began.
10M+ Units Deployed
Total cumulative shipments exceeded 10 million units, covering over 60 countries worldwide. CUSP solutions now power 1 in every 25 new vehicles sold globally.
L3 Autonomy Breakthrough
Unveiled NavShield 3.0 achieving conditional L3 autonomous driving on highway scenarios. First OEM customer signed for 2026 model year integration in flagship electric sedan lineup.
Research & Development
We invest more in R&D than most companies in our space. Because we believe the next breakthrough in automotive technology is always one experiment away.
Annual R&D Investment
of total revenue reinvested into research and development annually, well above the 8% industry average
Engineers & Researchers
dedicated engineers, data scientists, and AI researchers across 4 global R&D centers
Patents Filed
active patents in autonomous driving, HD mapping, sensor fusion, and cloud navigation
Research Papers
peer-reviewed publications at top-tier conferences including CVPR, NeurIPS, and ICCV
Test Fleet Size
vehicles in our global test fleet covering over 2 million kilometers of real-world validation annually
Computing Power
dedicated AI training cluster for autonomous driving model development and simulation
Meet the Team
World-class talent driving innovation in automotive technology
Global Presence
Four offices across three continents, working around the clock to serve our global OEM partners.
Tower A, Zhongguancun Software Park, Haidian District, Beijing 100094
Awards & Honors
Best ADAS Supplier
Automotive News PACE Awards
Recognized for NavShield 3.0 achieving industry-first conditional L3 autonomous capability on mass-production vehicles.
Innovation Leader in Navigation
CES Innovation Awards
Honored for breakthrough in AI-powered predictive routing that reduces urban travel time by up to 23%.
Top 100 Global Automotive Suppliers
Automotive News
Ranked #67 among global Tier-1 and Tier-2 automotive technology suppliers, up from #89 the previous year.
Sustainability Excellence Award
Green Car Journal
Awarded for eco-efficient manufacturing practices and commitment to carbon-neutral production by 2027.
Best Workplace in Automotive Tech
Glassdoor Employees' Choice
Ranked as the #2 best place to work in automotive technology, based on anonymous employee reviews worldwide.
Red Dot Design Award
Red Dot Design Museum
Won the prestigious Red Dot Award for the UX design of NavConnect in-car entertainment interface.
Ready to Partner with Us?
Whether you are an OEM looking for a navigation supplier or a developer interested in our SDK, we would love to hear from you.