Maria Santos
Maria Santos drives CUSP global commercial strategy and customer relationships across 60+ countries. With two decades in the automotive industry, she previously served as Regional Sales Director at Continental AG where she closed partnerships with 8 of the top 10 European OEMs. At CUSP, she built the global sales organization from scratch, establishing direct OEM partnerships in China, Europe, North America, and Southeast Asia. Her team achieved 85% year-over-year revenue growth for three consecutive years. Maria holds an MBA from INSEAD and is fluent in five languages. She was named Automotive Sales Executive of the Year by Automotive News Europe in 2022.
Technology is only valuable when it reaches the customer. My mission is to ensure every OEM, big or small, can access world-class navigation and safety systems.
Education
MBA, INSEAD
B.A. International Business, University of Barcelona

